Book Chapter Chap. 1 alpha
Splitting Marketing Resources
Only 5% of B2B buyers are in-market at any given time. That means nineteen out of twenty aren't. When they do move, will they think of you? This FAQ...
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The Attention Bottleneck
We see thousands of brand messages a day. Most disappear without trace. The real challenge in B2B marketing isn't access - it's cutting through. But...